JACOB A. CAMPBELL
CREATIVE LEADERSHIP / CONTENT PRODUCTION / BRAND BUILDING
jakeobicampbell@gmail.com
240.498.5945
jacobacampbell.com
PROFILE
Senior creative and content production leader with 20+ years of experience building teams, production capabilities, and integrated content for fast-growing consumer brands. Deep craft experience across live action, motion, CGI/3D, post production, social, retail, streaming/CTV, ecommerce, and experiential. Connects creative direction with the people, partners, workflows, and quality standards required to deliver high-volume work at scale.
1 → 8 DIRECT REPORTS | 3 BRANDS | 4 CORE DISCIPLINES | 30+ / 1K+ PRIME LAUNCHES / DELIVERABLES
EXPERIENCE
CELSIUS Holdings
Apr 2026 - Present
Director of Content Production
• Lead multidisciplinary content production across CELSIUS, Alani Nu, and Rockstar Energy, spanning motion design, video editing, CGI/3D, live action production, post production, and external production partners.
• Expanded direct leadership from 1 to 8 reports while broadening the function across motion, video, CGI/3D, and production.
• Build and refine production workflows from brief through final delivery, including creative review, revision management, brand review, quality control, and asset delivery.
• Partner with brand and creative leadership to translate campaign, launch, activation, and evergreen content needs into production plans across social, paid, retail, streaming/CTV, ecommerce, and experiential.
• Lead vendor scoping, staffing, production planning, creative review, post production, and delivery standards for internal teams and external partners.
CELSIUS Holdings
Apr 2025 - Apr 2026
Director of Motion Graphics
• Led motion graphics and CG production while helping evolve the function toward a broader content production capability.
• Provided creative direction and review across motion, video, CGI/3D, and post production supporting a growing portfolio of brand and channel needs.
• Developed team capabilities, production standards, and cross-functional workflows that supported the transition into broader content production leadership.
Congo Brands | Louisville, KY
Sep 2022 - Apr 2025
Creative Director
• Led creative direction and production for high-growth beverage brands including PRIME and Alani Nu across product launches, campaigns, social, retail, ecommerce, motion, CGI, video, and brand content.
• Helped build the creative production capability supporting 30+ PRIME launches and more than 1,000 deliverables across two years, using internal teams, external partners, and repeatable workflows to support a fast-moving content calendar.
• Directed motion and CGI development from concept through final delivery, guiding visual approach, animation, product accuracy, post production, and creative quality.
• Led and partnered with multidisciplinary teams to extend campaign ideas across formats and channels while maintaining a consistent creative standard.
• Managed creative staff and freelancers, providing direction, feedback, and oversight to keep work aligned to brand objectives, deadlines, and production requirements.
EARLIER LEADERSHIP
The THREE Productions
Louisville, KY
2016 - 2022
Associate Creative Director
• Led creative development and execution across client campaigns, guiding teams from concept through delivery.
• Managed creative staff and freelancers, providing feedback and oversight to maintain quality, strategy alignment, deadlines, and budgets.
• Partnered with account and client teams to translate business needs into clear creative solutions across digital and traditional channels.
EARLIER EXPERIENCE
Senior Motion Designer, Southeast Christian Church
2013 - 2014
Senior Motion Designer, Rock Creek Strategic Marketing
2011 - 2012
Motion Designer, Hirshorn Zuckerman Design Group
2007 - 2010
Junior Motion Designer, Brainbox Productions Inc.
2003 - 2007
Selected clients: Mastercard, Nike, Intel, Discovery Channel, AT&T, Black Diamond, GE Appliances, Humana, Krystal, ADP.
CAPABILITIES
CREATIVE LEADERSHIP
Creative direction
Team development
Creative reviews
Visual development
Brand building
CONTENT PRODUCTION
Live action
Motion + CGI/3D
Post production
Vendor management
Product launches
CONTENT SYSTEMS
Production planning
Review workflows
Quality control
Multi-channel delivery
Cross-functional collaboration
SELECTED BRANDS & CLIENTS
PRIME • Alani Nu • CELSIUS • Rockstar Energy • Nike • Mastercard • Intel • Discovery • Warner Bros. • Volkswagen • Marriott • GE • Humana • Pizza Hut • LongHorn Steakhouse