PRIME
The Production Capability Behind the Work.
Supporting 30+ launches and more than 1,000 deliverables required more than producing individual campaigns. I helped build the creative production capability behind the work, bringing together motion design, video, CG, production partners, and repeatable workflows that allowed the brand to move quickly while maintaining a consistent creative standard.
The focus wasn't simply producing more content. It was building a system capable of supporting a fast-moving brand across launches, channels, and an increasingly demanding content calendar.
Role
Creative Direction + Content Production
2+ Years
Building the brand
Brand
Prime
30+ Launches
1K+ Deliverables
Campaign + product launches
Capabilities
Live Action, CGI, Motion
Channels
Motion + Video
Social, retail, CTV + paid
Creative Leadership
Production
Content Systems
Creative direction
Team development
Creative reviews
Campaign support
Live action
Motion + CG
Post production
External partners
Repeatable workflows
Asset development
Versioning + adaptation
Multi-channel delivery
Scale
2+ years
30+ launches
1K+ deliverables
Always-on content
CG Direction
CG became a key part of how we created product-driven content for PRIME, giving us the ability to build larger visual ideas around launches, flavors, partnerships, and key brand moments.
I directed the development of CG and motion work from concept through final delivery, working with internal artists and external partners to establish the visual approach, animation, product accuracy, and final finish.
Brand Moments
Using motion and CG to create high-impact content around partnerships, launches, and moments where the brand needed to show up bigger.
Product Worlds
Building product-first CG that turned bottles, flavors, and launches into larger visual moments designed for social and digital.
Motion at Scale
PRIME moved fast. Product launches, retail moments, partnerships, new flavors, promotions, and social content created a constant need for fresh creative.
I helped build and lead a motion system designed to support that pace, turning campaign creative into content that could flex across paid social, organic, retail, digital, and ecommerce while maintaining a consistent PRIME visual language.
Campaigns & Launches
Selected launches where I led motion, video, and content production, translating campaign ideas into work across channels.
Led motion and video production supporting the launch of PRIME X, translating the campaign creative into high-impact content across social, digital, and retail.
LEMONADE HYDRATION
Led motion and video production for the Lemonade launch, extending the campaign's bold summer visual language across social, digital, retail, and product-focused content.
ORIGINAL ENERGY
Helped bring PRIME Energy to market through motion, video, and campaign content designed to introduce the new product line while maintaining the energy and visual language of the PRIME brand.
X HYDRATION
Outcome
Helped build a production capability that supported 30+ launches and more than 1,000 deliverables across two years, allowing the brand to maintain an aggressive content cadence across channels.
Building the Content Engine
Beyond individual campaigns, I helped build the creative production capability behind the work, bringing together motion designers, editors, CG artists, production partners, and creative teams to deliver high-volume content for a rapidly growing global brand.
Creative Leadership
Production
Teams
Creative direction
Campaign development
Visual development
Creative reviews
Live action
CG production
Post production
Vendor management
Motion design
Video editing
CG / 3D
Production partners
Channels
Social + Paid
Retail
Ecommerce
Digital