ALANI
Role
Creative Direction & Content Production
Brand
Alani
Capabilities
Live Action, CGI, Motion
Building Creative for One of the Fastest-Growing Lifestyle Beverage Brands
As Alani rapidly expanded across new retailers, product launches, and audiences, creative had to scale just as quickly. I partnered with multi disciplined teams to build campaigns across live action, CGI, retail, Amazon, social, and experiential, creating a flexible creative system that maintained a consistent visual identity while supporting rapid growth.
Channels
Social
Retail
Amazon
Experiential
Digital
Leadership
Cross-functional Teams
Production
Creative Strategy
Vendor Management
Creative
Creative Direction
Live Action
CGI
Motion
Photography
Lime Slush
I led the creative direction for the motion concept, live-action and 3D production, and rollout across connected TV, paid media, social, and activation.
Scope
Live action · 3D animation · Connected TV · Paid social · Organic social · Activation content
Lime Slush became a motion-first campaign built around a playful summer world, scaling seamlessly from connected TV and paid media to social, retail, and live experiences.
World Building
We built a miniature Lime Slush world that became the visual foundation for the campaign, connecting CGI, live action, and motion into one scalable system.
Live Action
The live-action production translated the miniature world into an aspirational summer experience while preserving the same visual language established in CGI.
Campaign Rollout
The creative system scaled across paid social, organic, connected TV, retail messaging, and launch communications.
The Echo Project
Bringing the Campaign to Life
Activation, on-site production, and content capture.
Process
Concept
Design
Development
Final
Leadership
Coordinated creative direction across brand, production, CGI, post-production, and motion teams to deliver a unified campaign that maintained a consistent visual language from concept through launch.
Role
Creative Direction • Motion Strategy • Live Action • 3D Direction • Production Leadership • Cross-functional Collaboration
Outcome
Built a flexible creative system that extended Lime Slush from a hero motion concept into live action, social, paid media, and experiential content—giving the launch a consistent visual world across channels.